What is SEMrush & Why should I Use It?

SEMrush is a company that helps you to replicate a particular success for your business by understanding precisely how and where your competitors are doing well. As a complete digital marketing research tool, there is nothing you cannot do with the software. The company is located in Boston. Nine years ago, Oleg Shchegolev and Dmitri Melnikov co-founded SEMrush.

At the start, SEMrush as a company began as a small group of SEO and IT specialists with the basic mission of making online competition transparent and fair providing equal opportunities for everyone.

The founder of SEMrush grew this software company into a bootstrapped SEO company. The company consist of people who are passionate about marketing, teamwork, agile culture and love working in a horizontal structure. The annual growth rate of the company is 80 percent. The curiosity amongst people around the world led them to using this particular software especially after the company reviewed their first findings.

Around the world, the company has more than 650 employees, including Philadelphia (U.S. headquarters), Czech Republic, Cyprus and Russia. The company has clients in more than 100 countries and they celebrated one million users in 2016. Today, many businesses have adopted the use of this software to stay ahead of their competitors. Some reputable companies that use this amazing tool are; Philips, Forbes, Paypal, Hyatt, etc.

Amazon became a beneficiary in 2019, when the company launched Sellerly. With this tool, Amazon retailers can easily split test product detail pages. The company up their game in the same year by releasing a tool that can help in gathering different information online. This tool is called Traffic Analytics API.

How Much Does SEMrush Cost?

The company offers three main Price Plans for monthly subscriptions, the Plans are Pro, Guru And Business Plans. You can choose an annual Plan, so that your payment would be yearly or you can purchase a recurring subscriptions that is automatically designed to bill on the same calendar day of every month.

• Pro Plan = $ 99.95 Per Month
• Guru Plan = $199.95 Per Month
• Business Plan = $399.95 Per Month

You can also access to 7-day Pro Trial and you can actually achieve compared to the Priced Plans. You stand to pay lesser amount on subscribing to an annual Plan.

What is it useful (helpful) for?

Organic Research

You can get different information about your competitor’s domain position changes in Organic Search results using the SEMrush position changes reports. This data can be accessed using a mobile index or a desktop.
Apart from learning about your rivals, Organic Research reports can show how their position within Google have changed over time. It also present the pages on their site and their various organic traffic. With its new filters, this tool has become easy to use. It is now possible to enjoy URLs that ranked for a particular keyword over a long period of time. With this tool you can identify different issues on your website.

Advertising Research

This tool features online rivals ad spending, estimations on paid traffic, different competitor’s domain and list of common keywords. It doesn’t include domain’s results of real market competitors. It does this by analyzing all the keywords of each domain with their corresponding common keywords. The domains could be considered competitors if they have many related keywords.

• Helps is checking keywords and competitors ad budget
• Monitors competitors landing pages
• Helps in localizing ad campaigns

Display Advertising Tool

This tool makes it easier for prospective customers to switch from a website of the choice to yours. It interrupts their activities on that site and allows them access to your own site. Your ad must be good enough for viewers to have no reason to skip. Google display advertising tool provides the general overview of the GDN strategies of your competitors while spotting new publishers. It is compatible with different devices allowing advertisers to view display ads.

Keyword Research

As a good keyword researcher, it is important you know where your ads stand amidst your rivals’ ads. This can only be achieved by making technical analysis of your target keywords. If you want to widen your SEO strategy, it is important you have idea on how to match ideas that are somehow related to your main keywords. SEMrush scan through high ranking domains on Google top 100 in order to compile list of keywords that have common meaning with the required seed keywords. SEMrush provides adequate keywords for SEO and PPC campaigns while exploring multilingual environments.

Traffic Analytics

With ideas gotten from the web traffic of other companies one can actually work to upgrade the decision making dataset of your company while monitoring their marketing strategies and activities. Doing this is obviously different from spying. One can find out the marketing strategy of a company once you are able to get information on the website traffic. Additionally, you can also discover niches that are quite advanced more than yours. This is another ground for investment especially when the competitor’s marketing strategies are well monitored.

Monitoring Your Competitor’s Favorite Product Listing Ads

Do you know your competitor’s listing ads that is Google’s favorite? This is probably a question you might have asked yourself. Well, if you’ve ever bothered your head on with this kind of question you are in the right place.
The copies of your competitor’s ads are all contained in the SEMrush product listing ad copies report. This ads are basically launched through Google shopping. The corresponding Google keywords for each of the ads are also displayed in Google shopping results.

With this development, one can easily point out the areas that competitors are more successful. You can analyze their different components and cross check with yours. Whatever it is you’re missing can be easily incorporated into your PLA. By doing this, your product listing ads could become Google’s favorite.

You can access data by using filters such as the title or price or the product. This can actually help too to avoid unnecessary search and focus of things that are really important to your project. PLA reports generated from SEMrush are compatible with XLS, CSV and CSV semicolon formats.

Important SEMrush Tools

My Reports

SEMrush permits several data when carrying out a project. With my report tools, one can neatly organise these data that avoid data loss. Anything time you feel like accessing a particular data, you can easily locate out through filters within the SEMrush tools.

Keyword Magic Tool

With this tool you can set up an engaging SEO or PPC campaign
SEMrush software is built in a way that it can propose keywords that are complementary to your basic search and arrange them into groups. Without stress, one can easily locate the right keywords using this amazing magic tool.

CPC Map

This is an important tool for businesses scattered in different areas within a country. It helps to determine the advertising cost across different locations. As an interactive map, it presents a suitable hallmark to calculate the CPC for several businesses. Industries such as bank, fashion and sport are known for using CPC map. This has possible yielded a good result.

SEO Writing Assistant

This tool optimize your content using your Google top ten rivals. It ensures all the texts within your content are perfectly written in a way that is SEO friendly for your main keyword sequel to your publication date. Your recommendation and analysis depend on your competitor’s Google top ten ranking for your main keyword.

SEMrush Projects

Launching a Project

You can set up 12 different tools using SEMrush projects to analyse different aspects of the online visibility of your business. You can also track progress with email reports and graphs in each project tool. Projects allow you to gather marketing data from outside of the SEMrush database by settling up tools. One can also use the searchbar to conduct research using domain analytics and keyword analytics.
Projects can help you track your progress overtime and also enable smart recommendations on how you can improve your online visibility.

The contents of a project include:

• Tools that can manage content marketing, SEM, social media and SEO activities related to one specific website.
• Algorithms to differentiate your business from your competitors.
• Information from your Google analytics and search console accounts, live SERP data and social network.
• Some powerful features that unite agencies and clients as well as team members.

Position Tracking

This tool allows you to track a website’s daily ranking for a custom set of target keywords by using devices such as mobile phones or desktops, you can set your targeting to watch any specific geographic location and any device type. Some of its amazing contents are tagging, sorting, filtering and exporting reports. These features makes it easy for marketers to find exactly what they are looking for in their website’s SEO or PPC performance.

• With this tool you can track different domain and keyword. The amazing thing is that you can track even those that are not in main SEMrush database.
• In a single project, it allows you to track and compare many geographical locations.
• It has snippet report which can assist in sorting out snippet opportunities.

Site Audit

This tool allows you to analyze the health of a website. Site Audit tool provides you with a list of different issues that makes it easy to see where exactly a website is struggling. You can boost the SEO of a website after fixing these issues.
• It contains technical SEO checks from surface level issues like duplicate content and broken links, https implementation and correct usage of the hreflang attribute.
• User experience big reports with bulk of data.
• Ability to audit the desktop or mobile version of a site.

Social Media Tracker

With this tool you can monitor the social media accounts of your closest competitors and check their growth, success and engagement levels to yours. You can identify the highest ranking content in your niche with this report. This tool creates awareness of the social media preferences of your target audience. You can track business accounts of your competitors on Facebook, Twitter, Pinterest, YouTube, Instagram and LinkedIn.

Brand Monitoring

This tool helps you to track words that are mentioned online. Public relation professionals and brand manager utilize this feature to stay on top of their brand reputation in their respective niche. It allows you to filter, tag and label different feeds. This tool also enables one to identify link prospect while tracking specific domains on daily basis.

On Page SEO Checker

This tool provides a structured and complete list of things one can do to improve the ranks of pages on the website. It was formerly known as SEO ideas. It offers semantically related words for website’s pages. It also targets the length of contents, its readability and backlink prospects. It provides a good benchmark of your to-do list banking on how to make the most impact in the shortest amount. It contains ideas that are basically design to target SERP due to its user-friendly interface and workflow for users.

Backlink Audit

This tools helps you to avoid Google penalties that are related to toxic backlink by regularly checking your domain’s backlink profile. It analyses signals that are associated with suspicious links and ultimately create a disavow file to send to Google. The tool is also compatible with Google search console and Google analytics. It also sends emails to website owner for link removal especially links that are perceived to be spam. It can keep track of new and lost backlinks through its loss & found feature.

Content Analyzer

You can measure your SEO success and social activities with this tool. It is often difficult to monitor the performance of your content on external sources. But this tool has made it lot easier than one could ever imagine. With this tool you can also track and monitor your content’s performance and results on other different websites.

PPC Keyword Tool

With this tool you can set up an optimize Google ads campaign. The tool can aid users to quickly set negative keywords and import campaign plan into Google ads editor. Apart from that, the tool has ability to refresh keyword metrics on demand.

Conclusion

As an adaptive and useful tool, SEMrush allows its users to research information relevant to their clients. It highlights the importance of SEO in the marketing workplace and gives a wider picture of the clients industry. You will really appreciate the fast pace nature of the industry if you work in SEO. SEMrush features some overwhelming number of tools for anyone working in search.